SEO (Search Engine Optimisation) is the process of improving a website’s content, structure, and visibility so it appears higher in search engine results. It helps attract more relevant traffic, build credibility, and generate leads over time — all without relying on paid ads.
It depends on many factors such as the competitveness of your industry, domain age, state of your website, and the strategies used. It takes several months to over a year to see large benefits, but only a couple of months to see minor improvements.
You’ll know SEO is working when your website starts ranking higher in search results, your organic traffic increases, and more of the right people are visiting and taking action — like filling out forms, calling, or booking your services. Progress is usually steady, not instant, but real growth becomes clear over time.
The basics of SEO can be completed as a one-time service. This will improve your website's position on search results notably. However, to maximise SEO efforts, continued blog post writing, content optimisation, backlink building, and more is required.
Some of the most common SEO mistakes include targeting the wrong keywords, ignoring technical issues like slow page speed or broken links, creating thin or duplicate content, and failing to build quality backlinks. Skipping regular updates and forgetting user experience can also hold your site back.
